How to Take Pictures of Clothes to Sell Online: A 4-Step Guide to Clothing Photography

How to Take Pictures of Clothes to Sell Online: A 4-Step Guide to Clothing Photography


Lola Lin

March 15, 2024

12 min read

Hey there, aspiring fashion entrepreneur! Are you looking to start selling clothes online but feeling a bit overwhelmed by the thought of clothing product photography? Don't worry; you're not alone! Many people struggle with how to take pictures of clothes to sell. But guess what? With a few simple tips and the help of some really cool tools like the Fashion App, you'll be taking stunning clothing photos in no time!

In this guide, we'll walk you through the essential steps for mastering the art of clothing photography. From prepping your garments to showcasing them in the best possible light, we've got you covered. And the best part? You don't need fancy equipment or a professional studio to achieve amazing results. All you need is a little creativity, some basic tools, and a willingness to learn and experiment.

Clothing Photography Setup

Step 1: Get Your Clothes Ready for Their Close-up

Before you start snapping away, let's make sure your clothes are looking their best. One of the most important things in clothing photography is to get rid of any wrinkles or creases. Trust me; it makes a world of difference! Grab an iron or steamer and give your garments a quick once-over. They'll look so much better in the photos.

Next, let's talk about lighting. When it comes to photographing clothing, natural light is your BFF. Find a room with big windows that let in lots of soft, diffused light. Avoid harsh, direct sunlight, which can create unflattering shadows and wash out the colors of your clothes.

If you're shooting indoors, try to set up your photoshoot near a window. You can use sheer white curtains or a diffuser to soften the light if needed. If you're shooting outdoors, aim for a slightly overcast day or find a shaded area to avoid harsh shadows. Remember, the key is to create even, flattering lighting that showcases your clothes in the best possible way.

Ironing Clothes for Photography

Step 2: Decide How You Want to Show Off Your Clothes

When it comes to clothing product photography, you've got two main options: using a mannequin or working with a real-life model. Mannequins are great for beginners because they let you show off the fit and shape of your clothes without needing a model. Plus, you can easily take pictures from different angles to highlight various features of the garment.

If you're using a mannequin, make sure it's clean and in good condition. You can dress it up with accessories like jewelry or a belt to add some visual interest to your photos. And don't forget to adjust the pose of the mannequin to create a more dynamic, lifelike look.

If you want to give your photos a more lifestyle vibe, consider using a live model for your fashion product photography. This can help potential customers imagine how the clothes might look on them and create a more engaging, relatable image. Don't have a professional model on speed dial? No worries! Ask a friend or family member to pose for you. The key is to create a relaxed, natural-looking setup that makes your clothes look their best.

When working with a model, make sure they feel comfortable and confident in the clothes. Encourage them to move around and try different poses to create a variety of shots. You can also experiment with different locations and backdrops to add some visual interest to your photos.

fashion Model photoshoot Clothing

Step 3: Take Your Clothing Photography to the Next Level with Fashion App

Alright, now that you've got your clothes prepped and your setup ready, it's time to bring in the secret weapon: the Fashion App. This tool is an absolute game-changer for anyone wondering how to take photos of clothes to sell online.

One of the trickiest parts of apparel product photography is creating a polished, professional-looking background that makes your clothes shine without stealing the spotlight. That's where comes in! With this app, you can easily remove the background from your photos and replace it with all sorts of stylish, trendy options that will make your products pop.

But wait, there's more! also lets you transform your images by adding a virtual fashion model to showcase your clothes. That's right; you can create stunning, eye-catching product photos without needing a live model or fancy photoshoot setup. Just snap a picture of your garment on a hanger or mannequin, and let work its magic.

Whether you're photographing dresses, tops, pants, or accessories, makes it super easy to create professional-quality images that will help your products stand out online. Plus, with tons of customizable backgrounds and model options, you can create a signature look that shows off your brand's unique style and personality.

Using is a breeze. Simply upload your photo, select the background and model you want to use, and let the app do the rest. You can even adjust the positioning and scaling of your garment to create the perfect composition. And if you're not happy with the result, no worries! You can easily make changes and experiment with different options until you get the perfect shot.

Assembo fashion model clothing photography

Step 4: Become a Clothing Photography Pro

As you keep practicing and developing your skills in clothing photography, here are a few more tips and tricks to keep in mind. First, don't be afraid to play around with different angles and perspectives. Try shooting from above, below, or at eye level to create a more dynamic, engaging image.

Another important thing in apparel photography is paying attention to the little details. Make sure to highlight any unique features or embellishments on your garments, like buttons, zippers, or embroidery. Use close-up shots to show off the texture and quality of the fabric, and consider adding some styled accessories to create a more put-together, polished look.

When it comes to editing your photos, remember that less is often more. While it's important to make sure your images are well-lit and the colors are accurate, avoid going overboard with filters or special effects. The goal is to create a natural, authentic representation of your clothes that shows off their true color, fit, and overall appearance.

And most importantly, have fun with your clothing photography! Try out different styles and setups, and don't be afraid to let your brand's personality shine through. With practice, patience, and the help of tools like Fashion App, you'll be taking amazing pictures of clothes to sell online before you know it.

One more thing to keep in mind: consistency is key when it comes to clothing photography for ecommerce. Try to maintain a cohesive look and feel across all of your product photos. This will help create a strong visual brand identity and make your online store look more professional and trustworthy.

You can achieve consistency by using the same backdrop, lighting setup, and editing style for all of your photos. And if you're using, you can even save your favorite backgrounds and models to use across multiple photoshoots. This will save you time and ensure that all of your product photos have a similar look and feel.

Clothing Photography on a Phone

There you have it, folks! Clothing photography might seem a bit intimidating at first, but with the right tools and techniques, anyone can learn how to take great pictures of clothes to sell online. By prepping your garments, choosing the right setup, and using innovative tools like Fashion App, you can create professional-quality product photos that will help your brand stand out in the competitive world of ecommerce.

Just remember, the key to success in apparel photography is to keep learning, experimenting, and refining your skills over time. Don't be afraid to try new things, and always keep your target audience in mind when creating your images. With a little creativity and persistence, you'll be well on your way to mastering the art of clothing photography and building a thriving online fashion business.