Types of commercial photography play a big role in how businesses market their products and services. No matter if you're a photographer or a business owner, understanding the different types of commercial photography can help you create better visuals. Types of commercial photography include fashion, product, food, and more. Each type has its own style and purpose. In this article, we’ll dig in to the top 12 types of commercial photography, how they’re used, and why they matter.
1. Fashion Photography
Fashion photography highlights clothing and accessories, often with professional models. It’s used in ads, magazines, and online stores to showcase how items look when worn.
- Key features:
- Focuses on clothing and accessories.
- Often includes models in stylish poses.
- Used in ads, catalogs, and social media.
For more examples, check out this guide to fashion photography.
2. Product Photography
Product photography focuses on capturing items in a clean, attractive way. It’s key for e-commerce sites and product packaging.
- Key features:
- Highlights product details.
- Often shot in studios with controlled lighting.
- Used for websites, ads, and packaging.
Learn more about product photography techniques.
3. Food Photography
Food photography makes dishes look delicious and appealing. It’s used by restaurants, food brands, and bloggers.
- Key features:
- Focuses on making food look appetizing.
- Uses special lighting and styling.
- Common in menus, ads, and social media.
See tips for better food photography.
4. Architectural Photography
Architectural photography captures buildings and spaces. It’s used by real estate agents, architects, and interior designers.
- Key features:
- Shows buildings and interiors.
- Often uses wide-angle lenses.
- Helps sell properties and designs.
Explore architectural photography styles.
5. Real Estate Photography
Real estate photography highlights properties for sale. High-quality images can attract more buyers.
- Key features:
- Shows homes and commercial spaces.
- Often includes interior and exterior shots.
- Used in listings and ads.
Find real estate photography tips.
6. Portrait Photography
Portrait photography focuses on people, often for business profiles or personal branding.
- Key features:
- Captures personality and expression.
- Used for headshots and professional profiles.
- Common in corporate and social media.
Learn how to take great portraits.
7. Lifestyle Photography
Lifestyle photography shows products in real-life settings. It helps customers imagine using the items.
- Key features:
- Features products in everyday scenes.
- Often includes people using the items.
- Used in ads and social media.
See examples of lifestyle photography.
8. Event Photography
Event photography captures moments at corporate events, concerts, and parties. It’s used for promotions and memories.
- Key features:
- Documents live events.
- Includes candid and posed shots.
- Used for marketing and social media.
Get tips for event photography.
9. Advertising Photography
Advertising photography creates eye-catching images for ads. It’s designed to grab attention and sell products.
- Key features:
- Used in billboards, magazines, and online ads.
- Often includes creative concepts.
- Focuses on brand messaging.
Explore advertising photography ideas.
10. Travel Photography
Travel photography promotes destinations and hotels. It’s used in brochures, websites, and ads.
- Key features:
- Highlights scenic locations.
- Used by tourism boards and hotels.
- Inspires people to visit places.
Find travel photography tips.
11. Corporate Photography
Corporate photography includes headshots and office scenes. It’s used for websites, reports, and branding.
- Key features:
- Professional and polished.
- Includes team photos and office spaces.
- Used for company branding.
Learn how to take corporate photos.
12. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai helps photographers and businesses visualize products in different settings. Upload your image and see it in various backgrounds instantly.
- How it works:
- Upload your product or model photo.
- Choose from multiple background options.
- Download the final image ready for use.
Try Assembo.ai for commercial photography.
Final Thoughts
Types of commercial photography cover a wide range of styles, each serving a unique purpose. No matter if you're a business owner or a photographer, knowing these types can help you create better visuals. From fashion to real estate, each type has its own techniques and uses. Start exploring these types today to level up your photography skills or marketing strategy.