What is ecommerce product photography?

It's all about taking clear, appealing photos that showcase your products online. You can do this yourself or use AI tools like Assembo.ai to generate professional-looking images.

How much does e-commerce product photography cost?

Hiring a human photographer can range from $500 to $10,000 per day, depending on your needs. Alternatively, AI tools like Assembo.ai offer unlimited photos for $20 to $50 per month.

How to take product photos for e-commerce?

Use your smartphone or camera with a tripod. Set up near a window for natural light, use a plain background, and take shots from multiple angles. Editing tools can help enhance the images. Or, try AI tools like Assembo.ai for quick, professional results.

How do I get product images for my ecommerce website?

You can obtain product images by asking your supplier for them, taking your own photos, hiring a professional photographer, or using AI tools like Assembo.ai to create them.

Do 75% of online shoppers rely on product photos to make purchasing decisions?

No, according to a study by Etsy, 90% of online shoppers consider product photos as a key factor in their purchasing decisions. Using AI tools like Assembo.ai to create high-quality product images can increase conversion rates by up to 250%.

Top 12 Social Media Experts You Should Follow in 2025

Lola Lin

October 06, 2025

5 min read

Social media experts are the people who truly understand how to make social platforms work for business. Social media experts have the experience and knowledge to help brands grow online. Social media experts know how to create content that people want to see and share. Social media experts understand the algorithms that decide what content gets seen. Social media experts can teach you how to build a community around your brand. In this article, we will look at twelve social media experts who are making a big impact in 2025. No matter if you're just starting out or have been working in social media for years, these professionals have ideas you can use.

Social media experts analyzing data on multiple screens

1. Kerry-Ann: LinkedIn Brand Reach Specialist

Kerry-Ann is one of the top social media experts when it comes to driving brand reach on LinkedIn. She helps companies get their employees involved in promoting the brand on social media. This approach can make a big difference in how many people see your content.

Key strategies she teaches:
1. How to get your team excited about sharing company content.
2. Ways to train employees on best practices for social media.
3. How to measure the impact of employee posts on brand visibility.

For more about her work, check out this list of social media experts.

Person using LinkedIn on a laptop

2. Danielle Guzman: Social Media Leadership

Danielle Guzman is another of the important social media experts to know. She focuses on using social media to attract talent and generate leads. Her guides are detailed and full of practical advice you can use right away.

What you can learn from her:
1. How to use social media for recruitment.
2. Strategies for turning social engagement into sales leads.
3. Ways to grow your business pipeline through social platforms.

Learn more about social media experts like Danielle.

Social media strategy meeting

3. Use Assembo.ai to Create Custom Social Media Visuals

Social media experts know that great visuals are key to getting attention online. Assembo.ai is a tool that helps you create custom backgrounds and product photos for your social media posts. This can save you time and money while making your content look more professional.

How to use it for social media:
1. Upload your product images to the platform.
2. Choose from different background options.
3. Create multiple versions for testing what works best.

Find out more about using AI for your social media images.

AI generated social media visuals

4. Arthur: Video Content on LinkedIn

Arthur is one of the social media experts who specializes in using video on LinkedIn. Video content often gets more engagement than text or images alone. Arthur shows how to use video to build your professional reputation and connect with your audience.

His video tips:
1. How to create short, effective videos for LinkedIn.
2. Ways to use video to show your expertise.
3. How to build a community through regular video content.

See more about social media experts focused on video.

Person recording video for social media

5. Nick: Building Community and Pipeline

Nick is one of those social media experts who has achieved impressive results. He used LinkedIn to build his thought leadership and drive a million dollars in pipeline. His approach shows how social media can directly impact business revenue.

His community-building methods:
1. How to position yourself as an expert in your field.
2. Ways to engage with your network regularly.
3. How to turn social connections into business opportunities.

Read about other social media experts with similar success.

Business person analyzing social media metrics

6. Rachel: Social Selling on LinkedIn

Rachel is among the social media experts who focus on social selling. She has built her reputation as a problem-solver rather than just a salesperson. This approach helps build trust with potential customers.

Her social selling techniques:
1. How to provide value before asking for a sale.
2. Ways to use social media to understand customer needs.
3. How to build relationships that lead to sales.

Learn from social media experts in sales.

Social selling on digital devices

7. Ann Handley: B2B Social Media and Content

Ann Handley is one of the most respected social media experts in the B2B space. She leads content at MarketingProfs and is known for her practical advice on marketing writing. Her approach helps businesses connect with other businesses through social media.

Her B2B social media advice:
1. How to create content that appeals to business audiences.
2. Ways to use social media for B2B relationship building.
3. How to measure the success of B2B social efforts.

Find more about B2B social media experts.

B2B social media strategy

8. Neil Patel: Digital Marketing Authority

Neil Patel is one of the best-known social media experts in the digital marketing world. He writes about social media, content marketing, and SEO. His advice is based on data and testing, which makes it reliable.

His data-driven approach:
1. How to use analytics to improve social media performance.
2. Ways to test different types of content.
3. How to integrate social media with other marketing channels.

See more from digital marketing experts.

9. Sarah: Employee Advocacy and Social Selling

Sarah is one of the social media experts who focuses on employee advocacy. She founded Tribal Impact to help B2B organizations use social selling and employee advocacy for growth. This approach multiplies your social media reach through your team.

Her employee advocacy methods:
1. How to get employees involved in social media.
2. Ways to provide training and support.
3. How to measure the impact of employee sharing.

Learn about employee advocacy from social media experts.

Team collaborating on social media strategy

10. Gary Vaynerchuk: Social Media Entrepreneurship

Gary Vaynerchuk (Gary Vee) is one of the most visible social media experts today. While some see him as just a social media celebrity, his book Jab, Jab, Jab, Right Hook shows he understands how to create effective social content. His approach focuses on providing value before asking for anything.

His content strategy principles:
1. How to create content that provides real value.
2. Ways to understand different social platforms.
3. When and how to make the ask for your business.

Read about other entrepreneurial social media experts.

Entrepreneur creating social media content

11. Kudzi: TikTok and Emerging Platforms

Kudzi is the Director of Creator Community at TikTok, making him one of the social media experts who understands where social media is heading. He provides insights on how to use TikTok effectively, which is important as new platforms continue to emerge.

His advice for new platforms:
1. How to understand the culture of each platform.
2. Ways to create content that fits each platform's style.
3. How to adapt your strategy as new platforms gain popularity.

Learn about TikTok from social media experts.

TikTok content creation

12. Identifying Real Social Media Experts

With so many people calling themselves social media experts, it's important to know how to spot the real ones. Some people are traditional media professionals using new buzzwords, while others may have only recently discovered social media. Checking their actual results can help you find who really knows what they're talking about.

How to verify expertise:
1. Look at their social media following and engagement.
2. Check if they have case studies or proven results.
3. See if other respected professionals recommend them.

Read more about identifying real social media experts.

Evaluating social media expert credentials

Final Thoughts

Social media experts can provide valuable insights and strategies for your business. The professionals we've covered represent different aspects of social media, from LinkedIn strategy to TikTok trends. Following their work can help you stay current with social media best practices and emerging trends. Remember that social media changes quickly, so continuous learning is important. Start by following a few of these experts and see which approaches work best for your business.