Top 12 Product Video Samples to Inspire Your Next Campaign

Lola Lin

Lola Lin

April 15, 2025

5 min read

Product video samples are a key tool for showing off what your product can do. A great product video sample tells a story, shows the product in action, and connects with viewers. No matter if you're selling tech, fashion, or home goods, product video samples help customers understand and trust your brand. In this article, we’ll dig in to 12 top product video samples that get results. You’ll see real examples and learn why they work so well.

Person filming a product video

1. The 30-Second Storyteller

Short product video samples that tell a complete story in under 30 seconds perform best on social media. The key is focusing on one clear message.

  • Why it works:
    1. Grabs attention quickly
    2. Easy to share on platforms like Instagram
    3. Forces you to focus on the most important feature

See how Native Union tells a tech story in 30 seconds with crisp visuals and relatable settings.

Using Assembo.ai for product videos

2. Use Assembo.ai to Create Custom Videos

Assembo.ai makes it easy to create professional product video samples without a big budget. The AI tool helps you generate backgrounds and scenes that fit your brand.

  • How to use it:
    1. Upload your product images
    2. Select from AI-generated scenes
    3. Add text and music in minutes

Learn how Assembo.ai simplifies video creation for ecommerce stores.

How-to product video sample

3. The Clear How-To Demo

Product video samples that show exactly how to use the product answer customer questions before they ask. This builds trust and reduces returns.

  • What to include:
    1. Start with the problem it solves
    2. Show step-by-step use
    3. End with the final result

VEED's tutorial video converts complex tech into simple steps anyone can follow.

Emotional storytelling product video

4. The Emotional Connection

The best product video samples make viewers feel something. This could be nostalgia, joy, or even relief from a pain point.

  • How to do it:
    1. Show real people using the product
    2. Focus on the benefit, not just features
    3. Use music that matches the mood

Eterneva's memorial diamond video turns a product into a meaningful keepsake through storytelling.

Comparison product video sample

5. The Side-by-Side Comparison

Showing your product next to competitors helps shoppers see the difference. This works especially well for improved versions.

  • Tips for comparisons:
    1. Be fair but highlight your advantages
    2. Use identical conditions for tests
    3. Keep it factual, not mean

Sony's camera comparison video clearly shows why their model stands out.

Behind-the-scenes product video

6. The Transparent Behind-the-Scenes

Product video samples that show how something is made build trust. Customers appreciate seeing the craftsmanship.

  • What to film:
    1. The production process
    2. Quality checks
    3. The team behind the product

Etsy's artisan videos give shoppers a personal connection to makers.

Expert testimonial product video

7. The Expert Approval

Having a doctor, chef, or other expert endorse your product in video samples adds credibility.

  • How to use experts:
    1. Choose someone your audience respects
    2. Let them explain why they recommend it
    3. Show them using it properly

This doctor-approved skincare video builds trust through professional validation.

User-generated product video

8. The Real Customer Clip

Product video samples featuring actual customers feel more authentic than polished ads.

  • How to collect them:
    1. Run a contest for best video
    2. Offer discounts for submissions
    3. Repost customer social media clips

NaturallyCurly's #HaveYouTriedThis campaign turns customers into brand advocates.

Before-and-after product video

9. The Dramatic Before/After

Showing the transformation your product creates makes the benefit undeniable.

  • How to structure it:
    1. Start with the problem
    2. Show your product in action
    3. Reveal the improved situation

Dyson's purifier video uses clean visual storytelling without words.

360-degree product video

10. The 360-Degree View

Letting customers see all angles of your product builds confidence in online purchases.

  • Best practices:
    1. Spin slowly for clear details
    2. Show any unique features
    3. Include a hand for scale

Adidas' rotating shoe videos help buyers examine every stitch.

Animated product video sample

11. The Creative Animation

Animated product video samples can explain complex ideas simply and memorably.

  • When to animate:
    1. For digital products
    2. To show internal mechanisms
    3. When live footage isn't possible

Google's Translate animation makes tech features easy to understand.

Social media product video

12. The Social Media Hook

Short, vertical product video samples made for platforms like TikTok and Instagram Reels grab attention fast.

  • What works:
    1. First 3 seconds are key
    2. Use trending sounds
    3. Add captions for silent viewing

Nestlé's YouTube Short introduces new products in under 15 seconds.

Final Thoughts

Great product video samples come in many styles, but they all share key traits: they're clear, they connect emotionally, and they show the product solving real problems. No matter if you're working with a big budget or just starting out, these examples prove that creativity matters more than expensive production. Try mixing different approaches - maybe combine an expert testimonial with before/after footage, or add customer clips to your how-to videos. The best product video sample for your brand is the one that speaks directly to your ideal customer's needs and desires.