Product video examples can transform how customers see and buy your products. Looking at product video examples from successful brands gives you a clear path to creating your own winning videos. These product video examples show how to highlight features, tell stories, and connect with viewers. In this guide, we'll dig in to twelve outstanding product video examples that demonstrate different approaches to product marketing. No matter if you're selling physical goods, software, or services, these product video examples will give you plenty of ideas for your next project.
1. Nike's High-Energy Activewear Showcase
Nike creates exciting product videos that show their athletic wear in real action. Their videos feature people doing different fitness activities while wearing Nike products. This lets potential buyers see how the clothing performs during actual workouts.
- Key elements that make it work:
- Shows products being used in real-life situations
- Uses vibrant visuals and stylish music
- Features diverse people using the products
- Creates an emotional connection through movement
For more inspiration, check out Nike's approach to product videos that highlight activewear in motion.
2. Apple's Premium Product Demos
Apple sets the standard for product demo videos. Their videos show products in clean, minimalist settings while highlighting key features. The company uses smooth transitions and clear visuals to demonstrate what makes each product special.
- What makes Apple's videos stand out:
- Clean, professional presentation
- Focus on user experience and benefits
- High-quality production values
- Clear demonstration of features
Learn from Apple's product demonstration style that emphasizes user benefits and clean design.
3. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai helps you create professional product videos without expensive equipment. The platform uses AI to generate custom backgrounds and settings for your products. This makes it easy to create multiple video variations for testing.
- How Assembo.ai improves product videos:
- Generate custom backgrounds instantly
- Create consistent branding across videos
- Test different settings without reshoots
- Save time and production costs
Discover how Assembo.ai can level up your product videos with AI-generated backgrounds and settings.
4. Dollar Shave Club's Viral Approach
Dollar Shave Club created one of the most famous product video examples with their launch video. The video cost only $4,500 to make but generated massive returns. It worked because it was funny, authentic, and clearly explained the product's value.
- Why this video succeeded:
- Used humor and personality
- Showed the founder in authentic settings
- Clearly explained the product benefits
- Created an emotional connection
Study Dollar Shave Club's viral product video that proved budget doesn't determine success.
5. GoPro's Action-Packed Demonstrations
GoPro shows their cameras capturing thrilling real-life moments. Their videos feature adventure seekers in extreme situations, demonstrating the camera's capabilities. This approach inspires viewers and shows the product's value in authentic scenarios.
- Key success factors:
- Shows product capabilities in real use
- Creates excitement and inspiration
- Demonstrates durability and quality
- Builds an adventurous brand image
See how GoPro demonstrates product features through exciting real-world usage.
6. Slack's Software Demonstration
Slack creates product videos that make software feel approachable and human. Their demos show how different teams use Slack to improve communication. The videos use relatable scenarios that potential customers can connect with.
- What makes Slack's videos work:
- Shows software solving real problems
- Uses relatable workplace scenarios
- Highlights specific features through stories
- Makes technical software feel human
Learn from Slack's software demonstration approach that focuses on user benefits.
7. Lush's Seasonal Product Introductions
Lush creates exciting videos for their seasonal collections, like their Halloween bath bombs. The videos show each product in detail, demonstrate how to use them, and highlight special ingredients. This creates desire and shows the product experience.
- Why Lush's videos convert:
- Creates seasonal urgency
- Shows products in beautiful settings
- Demonstrates the experience
- Highlights unique ingredients
Get ideas from Lush's seasonal product videos that create excitement and urgency.
8. IKEA's Problem-Solving Approach
IKEA creates product videos that solve common home furnishing problems. Their videos show how products fit into real homes and provide practical solutions. The augmented reality app demonstration is a great example of showing technology benefits.
- Key elements of IKEA's success:
- Solves specific customer problems
- Shows products in realistic settings
- Provides practical design ideas
- Demonstrates unique features clearly
See how IKEA demonstrates product solutions through practical problem-solving.
9. Grammarly's Relatable Scenarios
Grammarly uses funny, relatable scenarios to show how their writing tool solves common problems. Their videos feature characters facing communication challenges that Grammarly helps resolve. This approach makes the software feel necessary and valuable.
- Why Grammarly's videos work:
- Uses humor and relatability
- Shows before-and-after scenarios
- Demonstrates specific features in context
- Makes technical tools feel accessible
Learn from Grammarly's product demonstration style that uses storytelling effectively.
10. Sephora's Expert Tutorials
Sephora creates product videos featuring their Beauty Director demonstrating makeup techniques. These tutorials show products in use while providing professional tips. The expert presence adds credibility and shows product value.
- What makes Sephora's videos successful:
- Features credible experts
- Shows products in actual use
- Provides valuable education
- Demonstrates multiple product uses
Get inspiration from Sephora's tutorial approach that combines education with product demonstration.
11. Headspace's Animated Explanations
Headspace uses animation to explain their meditation app, making abstract concepts visual and engaging. The cute characters and simple animations help users understand how the app works and its benefits.
- Why animation works for Headspace:
- Makes abstract concepts visual
- Creates a consistent brand style
- Simplifies complex ideas
- Builds emotional connection
See how Headspace uses animation effectively to explain their meditation app.
12. Dyson's Silent Demonstrations
Dyson created a product video for their air purifier that uses only subtitles without narration. The silent approach forces viewers to focus on the visual demonstration, making the features more memorable.
- Why Dyson's approach works:
- Forces visual focus
- Works well for social media
- Demonstrates features clearly
- Stands out from typical videos
Learn from Dyson's innovative video approach that uses silence effectively.
Final Thoughts
These product video examples show there's no single right way to create product videos. The best approach depends on your product, audience, and brand personality. What matters most is creating videos that clearly show your product's value and connect with potential customers.
No matter if you're selling physical products, software, or services, product videos can help customers understand what you offer. Start with simple videos and test different approaches to see what works best for your business.