Top 10 Ideas for Product Showcase Videos That Stand Out

Lola Lin

Lola Lin

April 15, 2025

5 min read

Product showcase videos are a great way to highlight your products and grab attention. No matter if you're at a trade show or selling online, a well-made product showcase video can make a big difference. These videos help customers see your product in action and understand its key features. In this article, we’ll dig in to the top 10 ideas for product showcase videos, including trade show highlights, TikTok Shop features, and easy tools to create your own.

Lola Lin, Author

1. Trade Show Product Showcase Videos

Trade shows like IPPE offer a great chance to showcase your products. The IPPE New Product Showcase lets exhibitors submit videos to highlight new products. These videos are displayed at the event and shared through the IPPE mobile app.

  • Key points:
    1. Videos are selected in categories like animal food and processing.
    2. Winners get recognition and a plaque.
    3. Videos are promoted on social media and the IPPE website.

Use Assembo.ai to Create Custom Backgrounds

2. Use Assembo.ai to Create Custom Backgrounds

Assembo.ai is a handy tool for making your product showcase videos look professional. You can upload your product and see it in different backgrounds instantly.

  • How it works:
    1. Upload your product image.
    2. Choose from a variety of backgrounds.
    3. Download or share your video.

Learn more about Assembo.ai and its features.

TikTok Shop Showcase

3. TikTok Shop Showcase Videos

TikTok Shop lets sellers display products directly in their videos. The Showcase feature adds a shopping bag icon to your profile, making it easy for customers to browse.

  • Key points:
    1. Showcase works with in-feed videos and LIVE videos.
    2. You can promote products from your own shop or others.
    3. Available in the US, UK, and other countries.

Medtrade East Video Showcase

4. Medtrade East Video Product Showcase

The Medtrade East Video Product Showcase highlights innovative products from the trade show floor. These videos give viewers an inside look at new releases and tech.

  • Key points:
    1. Videos recap major product announcements.
    2. Great for reaching customers who couldn’t attend.
    3. Helps build buzz around new products.

Canva Product Video Maker

5. Free Online Product Video Maker

Tools like Canva’s product video maker make it easy to create professional videos. No need for expensive software or skills.

  • Key points:
    1. Drag-and-drop editing.
    2. Templates for quick starts.
    3. Free to use with optional upgrades.

Lola Lin, Author

6. Behind-the-Scenes Product Videos

Show how your product is made or used in real life. These videos build trust and show quality.

  • Key points:
    1. Film the production process.
    2. Show customer testimonials.
    3. Keep it short and interesting.

Lola Lin, Author

7. Comparison Videos

Compare your product with others to highlight its benefits. This helps customers see why yours is better.

  • Key points:
    1. Focus on key differences.
    2. Be honest and clear.
    3. Use side-by-side shots.

Lola Lin, Author

8. How-To Videos

Show customers how to use your product. This adds value and reduces returns.

  • Key points:
    1. Keep steps simple.
    2. Use clear visuals.
    3. Add captions for clarity.

Lola Lin, Author

9. Customer Testimonial Videos

Let happy customers share their experiences. This builds trust and social proof.

  • Key points:
    1. Film real customers.
    2. Keep it natural and unscripted.
    3. Highlight key benefits.

Lola Lin, Author

10. Live Product Demos

Go live to show your product in real time. Answer questions and engage with viewers.

  • Key points:
    1. Promote the live session ahead of time.
    2. Interact with comments.
    3. Save the video for later viewing.

Final Thoughts

Product showcase videos are a key tool for marketing your products. From trade shows to TikTok, there are many ways to make your products stand out. No matter if you're new to video or a pro, these ideas can help you create exciting and effective videos. Start experimenting today and see the difference a great product showcase video can make.

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