What is ecommerce product photography?

It's all about taking clear, appealing photos that showcase your products online. You can do this yourself or use AI tools like Assembo.ai to generate professional-looking images.

How much does e-commerce product photography cost?

Hiring a human photographer can range from $500 to $10,000 per day, depending on your needs. Alternatively, AI tools like Assembo.ai offer unlimited photos for $20 to $50 per month.

How to take product photos for e-commerce?

Use your smartphone or camera with a tripod. Set up near a window for natural light, use a plain background, and take shots from multiple angles. Editing tools can help enhance the images. Or, try AI tools like Assembo.ai for quick, professional results.

How do I get product images for my ecommerce website?

You can obtain product images by asking your supplier for them, taking your own photos, hiring a professional photographer, or using AI tools like Assembo.ai to create them.

Do 75% of online shoppers rely on product photos to make purchasing decisions?

No, according to a study by Etsy, 90% of online shoppers consider product photos as a key factor in their purchasing decisions. Using AI tools like Assembo.ai to create high-quality product images can increase conversion rates by up to 250%.

Top 10 Ideas for Product Highlight Videos That Convert

Lola Lin

August 21, 2025

5 min read

Product highlight videos are a key part of modern marketing. A good product highlight video can show your product in action. Product highlight videos help customers understand what you offer. Creating a product highlight video does not have to be hard. Product highlight videos work for all types of businesses. In this article, we will dig in to the top 10 ideas for making great product highlight videos. These ideas will help you create videos that connect with your audience and drive sales.

Professional product video setup

1. Plan Your Product Highlight Video Strategy

Before you start filming, you need a clear plan. A good plan makes your product highlight video more effective. Think about what you want to show and who you want to reach.

Key planning steps:
1. Define your target audience and their needs
2. Set clear goals for what the video should achieve
3. Choose the main message you want to convey
4. Decide on the video length and format

For more on planning, check out IQGeo's approach to product highlight videos.

Using Assembo.ai for product videos

2. Use Assembo.ai to Create Custom Backgrounds

Assembo.ai is a great tool for creating professional product videos. It helps you make custom backgrounds that make your product stand out. This is key for creating eye-catching product highlight videos.

How to use Assembo.ai:
1. Upload your product images
2. Choose from various background options
3. Adjust lighting and settings for the best look
4. Download your customized product scenes

You can try Assembo.ai for your product highlight video needs to level up your video quality.

Customer review highlight reel

3. Create Customer Review Highlight Reels

Customer reviews are pure gold for your product videos. Turning them into a highlight reel makes them even more powerful. This type of product highlight video builds trust quickly.

How to make a great review reel:
1. Collect video reviews from happy customers
2. Choose the most genuine and exciting moments
3. Keep it short between 1-2 minutes
4. Add your branding throughout the video

Learn more about creating video review highlight reels for your store.

Showcasing product features

4. Showcase Key Product Features Clearly

Your product highlight video should show what makes your product special. Focus on the features that matter most to your customers. Make sure each feature is easy to understand.

Feature demonstration tips:
1. Show each important feature one at a time
2. Use clear, simple explanations
3. Demonstrate how features solve customer problems
4. Use close-up shots to show details

See how Parker demonstrates product features in their videos.

Using Canva for video creation

5. Use Free Online Video Tools

You don't need expensive software to make good product highlight videos. Free tools like Canva can help you create professional-looking videos. These tools are great for beginners and small businesses.

Benefits of free video tools:
1. Easy to use with no special skills needed
2. Pre-made templates save time
3. Affordable way to create quality videos
4. Regular updates with new features

Try Canva's free product video maker for your next project.

Product testing videos

6. Include Real Product Testing Footage

Showing real people using your product makes your video more believable. Product testing footage shows your product works in real life. This builds confidence in your brand.

How to get testing footage:
1. Work with real customers for authentic reviews
2. Show the product in different use scenarios
3. Include both positive and constructive feedback
4. Make sure the testing looks genuine

Learn about Highlight's product testing platform for getting real user footage.

Optimizing for social media

7. Optimize for Different Social Platforms

Different platforms need different video formats. Your product highlight video should work well on all social media. This helps you reach more people where they already are.

Platform optimization tips:
1. Create square videos for Instagram
2. Make shorter versions for TikTok
3. Use longer formats for YouTube
4. Add captions for silent viewing

See how IQGeo creates platform-specific videos for different audiences.

Adding strong calls to action

8. Add Strong Calls to Action

Your product highlight video should tell viewers what to do next. A clear call to action helps turn viewers into customers. Make sure your CTA matches your video goals.

Effective CTA strategies:
1. Place CTAs at both beginning and end
2. Use clear, action-oriented language
3. Make it easy for viewers to take action
4. Match the CTA to the video content

For more CTA ideas, check Fera's guide to video marketing.

Measuring video performance

9. Track and Measure Video Performance

You need to know how your product highlight video is performing. Tracking helps you understand what works and what doesn't. Use this data to make better videos in the future.

Key metrics to track:
1. View count and watch time
2. Click-through rates on CTAs
3. Conversion rates from video views
4. Audience engagement and comments

Learn about performance tracking from Highlight for better results.

Keeping videos updated

10. Keep Your Videos Fresh and Updated

Product highlight videos need regular updates to stay relevant. New products, features, or customer reviews should be added. Fresh content keeps your audience interested.

Update strategies:
1. Add new customer reviews regularly
2. Update videos when products change
3. Create seasonal or themed versions
4. Refresh old videos with new information

See how Parker keeps their videos current with regular updates.

Final Thoughts

Product highlight videos are a key tool for modern businesses. They help show your products in the best light and build trust with customers. No matter if you're a small shop or a big brand, these videos can make a difference. Start with a clear plan, use the right tools, and keep your content fresh. Remember to track your results and keep improving. With these tips, you can create product highlight videos that really work for your business.