Instagram is a vital tool for marketers, influencers, and creators, making it crucial to use the right dimensions for your content. Here’s a breakdown of the ideal image and video sizes for Instagram in 2024, ensuring your posts look their best and capture maximum audience attention.
Instagram Feed Posts
Instagram supports three primary post formats, each with specific dimensions:
Square Posts
- Dimension: 1080x1080 pixels
- Aspect Ratio: 1:1
Portrait Posts
- Dimension: 1080x1350 pixels
- Aspect Ratio: 4:5
Landscape Posts
- Dimension: 1080x566 pixels
- Aspect Ratio: 16:9
Instagram Stories and Reels
Maximize the full screen of mobile devices with these dimensions:
Stories and Reels
- Dimension: 1080x1920 pixels
- Aspect Ratio: 9:16
Instagram Carousels
Carousels can include multiple photos or videos, adhering to the size guidelines of the initial post type. It could be any sizes mentioned above.
Video Posts
Different formats cater to different viewing experiences:
Square Videos
- Dimension: 1080x1080 pixels
Landscape Videos
- Dimension: 1080x608 pixels (Corrected aspect ratio: 5:4)
Vertical Videos
- Dimension: 1080x1920 pixels
More on Instagram Content
Use tools like Canva or Assembo.ai for minimal editing and ensuring compliance with Instagram’s size requirements. These tools help optimize your content without the need for extensive technical knowledge.