Good product videos are a key tool for any business looking to showcase their products in an exciting way. No matter if you're selling pet supplies or tech gadgets, a well-made product video can level up your marketing strategy. Good product videos tell a story, highlight key features, and make viewers want to buy. In this article, we’ll dig in to the top 10 ideas for good product videos, including examples, tips, and tools to help you create standout content.
1. Tell a Story with Your Product
Good product videos often start with a story. Instead of just listing features, show how the product fits into real life. For example, a camping gear brand could show a family using their tent on a rainy night, staying dry and happy.
- Key tips:
- Focus on the problem your product solves.
- Use relatable characters or situations.
- Keep it short—30 seconds to 2 minutes works best.
For inspiration, check out these storytelling product video examples.
2. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai is a great tool for visualizing your product in different settings. Upload your product image and see it against various backgrounds to find the perfect match for your video.
- How it works:
- Upload your product image.
- Choose from dozens of backgrounds.
- Download the perfect shot for your video.
Learn more about Assembo.ai and its features.
3. Show the Product in Action
Good product videos demonstrate how the product works. For example, a blender brand could show their product crushing ice or making smoothies.
- Why this works:
- Builds trust by showing real use.
- Answers common customer questions.
- Makes the product more tangible.
See how Nike showcases products in action.
4. Keep It Short and Snappy
Attention spans are short, so good product videos get to the point fast. Aim for 15-30 seconds for social media and up to 2 minutes for product pages.
- Key tips:
- Hook viewers in the first 3 seconds.
- Focus on one key message.
- Use fast cuts to maintain interest.
Learn more about optimal video lengths.
5. Use High-Quality Lighting
Lighting can make or break your product video. Soft, even lighting shows off details without harsh shadows.
- Lighting tips:
- Use natural light or softbox lights.
- Avoid direct overhead lighting.
- Highlight key features with spotlights.
For lighting setups, check out this guide.
6. Add a Clear Call to Action
Good product videos tell viewers what to do next, like "Shop now" or "Learn more."
- CTA tips:
- Place it at the end of the video.
- Use bold text or voiceover.
- Make it easy to follow (e.g., a clickable link).
See CTA examples from top brands.
7. Include Customer Testimonials
Real people using your product adds credibility. Feature short clips of happy customers in your videos.
- How to do it:
- Keep testimonials under 10 seconds.
- Show the product in use.
- Use authentic, unscripted feedback.
Learn how Glossier uses testimonials.
8. Optimize for Silent Viewing
Many viewers watch videos without sound. Use captions and visuals to convey your message.
- Silent video tips:
- Add text overlays for key points.
- Use expressive visuals.
- Keep music optional.
See how Rolex does silent videos.
9. Use Humor When Appropriate
Funny product videos stand out and get shared. Just make sure the humor fits your brand.
- Humor tips:
- Keep it light and relatable.
- Don’t overshadow the product.
- Test with a small audience first.
Watch Scrub Daddy’s hilarious ad.
10. Show Behind-the-Scenes
People love seeing how products are made. A quick factory tour or design process can build trust.
- BTS ideas:
- Show craftsmanship or materials.
- Introduce team members.
- Keep it under 1 minute.
See Purina’s BTS video.
Final Thoughts
Good product videos are a mix of storytelling, clear visuals, and smart techniques. No matter if you're filming with a phone or professional camera, focus on showing your product’s value. Use these 10 ideas to create videos that grab attention and drive sales. Start experimenting today and see the difference good product videos can make.