Cool product videos have become a key part of modern marketing. These cool product videos grab attention and show products in action. Brands use cool product videos to demonstrate features and benefits. Cool product videos help customers understand what makes a product special. In this article, we'll look at 12 cool product videos that really work. These cool product videos show different styles and approaches that get results.
1. Nike's Activewear in Motion
Nike creates high-energy cool product videos that show their athletic wear during actual use. The videos feature people doing different fitness activities while wearing Nike products. This approach lets buyers see how the clothing looks and performs during real workouts.
- Key elements that make it work:
- Shows products during actual physical activity
- Uses vibrant colors and dynamic camera angles
- Includes upbeat music that matches the energy
- Features diverse people using the products
For more inspiration, check out Nike's approach to product videos.
2. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai helps you create cool product videos with custom backgrounds. This tool lets you show your products in different settings without expensive photoshoots. You can upload your product images and place them in various environments.
- How to use it for product videos:
- Upload your product photos to the platform
- Choose from hundreds of background options
- Adjust lighting and shadows for realistic results
- Download the final images for your video projects
Learn more about Assembo.ai's video creation features.
3. Lush's Seasonal Product Showcases
Lush creates cool product videos for their seasonal collections, like their Halloween bath bombs. These videos show each product in detail while demonstrating how to use them. The videos include information about special ingredients and even give viewers an idea of the fragrance.
- What makes these videos successful:
- Shows product transformation in water
- Includes close-ups of ingredients and textures
- Creates seasonal urgency with limited-time offers
- Uses appealing colors and compositions
See more examples of seasonal product videos.
4. GoPro's Real Adventure Footage
GoPro creates cool product videos by showing their cameras capturing real adventure moments. The videos feature people in extreme situations using GoPro cameras. This approach demonstrates the camera's capabilities while inspiring viewers to try new adventures.
- Key success factors:
- Uses actual customer footage
- Shows extreme conditions and activities
- Highlights camera durability and quality
- Inspires viewers to create their own content
Explore action camera video techniques.
5. Sephora's Expert Tutorial Videos
Sephora creates cool product videos featuring their Beauty Directors demonstrating makeup techniques. These tutorial videos show exactly how to use products to achieve specific looks. The expert presentation adds credibility and shows real results.
- Why these videos convert well:
- Shows before and after results
- Features actual experts demonstrating techniques
- Provides step-by-step instructions
- Shows products working on real skin
Learn from makeup tutorial video examples.
6. LEGO's Creative Building Demonstrations
LEGO creates cool product videos that spark creativity in both children and adults. The videos showcase the endless possibilities of their building sets. They show completed models while demonstrating the building process.
- What makes these videos engaging:
- Shows transformation from pieces to complete model
- Demonstrates different building techniques
- Features creative play scenarios
- Includes time-lapse building sequences
See more creative product video examples.
7. Dyson's Silent Demonstration Videos
Dyson creates cool product videos that work without sound, using only subtitles and visual demonstrations. These videos show exactly how their products work through clear visual storytelling. The approach makes the videos accessible to all viewers.
- Key features of this approach:
- No voiceover needed
- Clear visual demonstrations
- Works on mute-friendly platforms
- Focuses on product functionality
Study silent product video techniques.
8. IKEA's Home Solution Videos
IKEA creates cool product videos that solve common home furnishing problems. Their videos show real home situations and how IKEA products provide solutions. The videos offer design ideas and practical tips for home organization.
- Why these videos resonate with viewers:
- Shows real home scenarios
- Provides practical solutions
- Demonstrates multiple product uses
- Offers styling and organization tips
Explore home product video examples.
9. Oreo's Creative Recipe Videos
Oreo creates cool product videos showing fun and easy dessert recipes using their cookies. These videos feature step-by-step instructions that are easy to follow. The approach shows multiple ways to use the product beyond basic consumption.
- What makes these videos shareable:
- Shows creative product uses
- Provides easy-to-follow recipes
- Features appealing food photography
- Encourages user-generated content
Learn from food product video examples.
10. Slack's Software Demonstration Videos
Slack creates cool product videos that show their software in action through relatable scenarios. The videos use a combination of screen recordings and live-action scenes. This approach makes software features easy to understand and relatable.
- Key elements of successful software videos:
- Shows real workplace scenarios
- Demonstrates actual software use
- Uses relatable characters and situations
- Highlights key features clearly
See more software demonstration examples.
11. Etsy's Behind-the-Scenes Videos
Etsy sellers create cool product videos showing their production processes and craftsmanship. These behind-the-scenes videos provide transparency about how products are made. The approach builds trust and shows the care that goes into each item.
- Why these videos build connection:
- Shows artisan craftsmanship
- Provides production transparency
- Builds emotional connection
- Highlights unique creation processes
Explore behind-the-scenes video examples.
12. Nespresso's Lifestyle Product Videos
Nespresso creates cool product videos that sell a lifestyle rather than just a coffee machine. The videos show people enjoying peaceful moments with their products in beautiful settings. This approach creates emotional connection beyond product features.
- What makes lifestyle videos effective:
- Sells an experience, not just a product
- Creates emotional connection
- Shows products in ideal settings
- Builds brand aspiration
Learn from lifestyle product video examples.
Final Thoughts
Cool product videos have become a key part of successful marketing. These videos show products in action and help customers understand their value. No matter if you're selling physical products or digital services, cool product videos can make a big difference. The examples we've shown demonstrate different approaches that work for various types of products. From action-packed demonstrations to peaceful lifestyle scenes, there are many ways to create cool product videos that resonate with your audience.