Top 10 Companies with Great Social Media Strategies

Companies with great social media know how to capture attention, build communities, and turn followers into loyal customers. These brands stand out because they understand their audience, create exciting content, and stay consistent across platforms. No matter if you're a small business or a global brand, studying companies with great social media can help you level up your own strategy. In this article, we’ll dig in to 10 companies with great social media, breaking down what makes their approach so successful.

1. Nike: Inspiring Through Storytelling

Nike is one of the top companies with great social media, boasting over 400 million followers across platforms. Their strategy focuses on storytelling rather than direct product promotion.

• Key tactics:
  1. Highlighting athletes and underdogs to create emotional connections.
  2. Using motivational messaging that aligns with their "Just Do It" brand ethos.
  3. Prioritizing Instagram and Twitter over Facebook due to better organic reach.

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For more insights, check out Nike's social media approach.

2. Use Assembo.ai to Create Custom Backgrounds

Assembo.ai helps brands visualize their social media content in different settings. Companies with great social media often test how their posts will look before publishing.

• How it works:
  1. Upload your product or campaign image.
  2. Select from various background templates.
  3. Preview how it appears on different social platforms.

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Learn more about Assembo.ai's features.

3. Wendy's: Mastering Humor on Twitter

Wendy's stands out among companies with great social media for its savage, humorous Twitter persona. With 3.8 million followers, they outshine competitors like McDonald's.

• Why it works:
  1. Roasts competitors and engages in playful banter.
  2. Uses memes and pop culture references effectively.
  3. Maintains a consistent, bold brand voice.

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See examples of Wendy's viral tweets.

4. Duolingo: Unhinged but Effective TikTok Strategy

Duolingo has become one of the most exciting companies with great social media, thanks to its chaotic TikTok presence featuring mascot Duo the Owl.

• Key elements:
  1. Meme-driven content that trends organically.
  2. Playful threats to complete language lessons.
  3. Quick adaptation to viral challenges.

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Explore Duolingo's TikTok success.

5. Glossier: Building a Beauty Community

Glossier revolutionized beauty marketing by making customers the stars. Their social media thrives on user-generated content.

• Why it resonates:
  1. 70% of sales come from peer referrals.
  2. Features real customers instead of models.
  3. Creates a sense of belonging among followers.

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Read about Glossier's community approach.

6. Netflix: Meme King of Social Media

Netflix excels at creating original memes using screenshots from their shows, making them one of the most creative companies with great social media.

• Their strategy:
  1. Only uses content from their own platform.
  2. Jumps on trends while staying brand-relevant.
  3. Engages in witty replies to followers.

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See Netflix's meme examples.

7. Chipotle: TikTok Challenge Pioneer

Chipotle was an early adopter of TikTok, creating viral challenges like the #GuacDance that generated 430 million views in six days.

• What works:
  1. Lighthearted, meme-friendly content.
  2. Community management with humor.
  3. Challenges that showcase menu items naturally.

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Learn about Chipotle's TikTok wins.

8. National Geographic: Visual Storytelling Master

With 280 million Instagram followers, NatGeo proves that quality content still rules. Their breathtaking photography makes them one of the top companies with great social media.

• Their approach:
  1. Combines stunning visuals with educational captions.
  2. Uses both professional and user-generated content.
  3. Adapts to platforms like TikTok without losing brand identity.

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View NatGeo's Instagram.

9. Airbnb: Selling Dreams, Not Just Stays

Airbnb focuses on aspirational travel content across Instagram, Pinterest, and TikTok, making them standout companies with great social media.

• Content highlights:
  1. Gorgeous property photos that spark wanderlust.
  2. City guides narrated by locals.
  3. Consistent aesthetic across platforms.

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Explore Airbnb's visual strategy.

10. Ryanair: Budget Airline, Premium Social Game

Ryanair turned budget travel jokes into a winning social strategy with self-deprecating humor and viral TikTok trends.

• Why it connects:
  1. Makes fun of common travel pain points.
  2. Uses simple, relatable video edits.
  3. Engages directly with commenters.

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See Ryanair's TikTok.

Final Thoughts

Companies with great social media share common traits: they know their audience, create platform-specific content, and maintain a consistent brand voice. No matter if you're a startup or established brand, these examples show that creativity and authenticity matter more than big budgets. Start small, test what works, and build a community around your brand's unique personality.

See Also

• How to Build a Social Media Strategy
• Top Social Platforms for Brands
• Social Media Design Tips