Commercial photography product shots are key for businesses looking to sell their products online or in print. These images help showcase items in the best light, making them more appealing to potential buyers. No matter if you're shooting for e-commerce, catalogs, or ads, commercial photography product shots need to be clear, well-lit, and professional. In this guide, we’ll dig in to 10 key tips for creating stunning commercial photography product shots, including setup ideas, lighting techniques, and editing tricks.
1. Use the Right Lighting Setup
Lighting is one of the most important parts of commercial photography product shots. Good lighting can make a product look polished and professional.
- Key lighting techniques:
- Use softboxes or diffusers to avoid harsh shadows.
- Try backlighting for transparent or glass products.
- Use reflectors to fill in dark areas.
For more lighting tips, check out this guide on product lighting.
2. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai is a great tool for commercial photography product shots. You can upload your product and see it in different backgrounds instantly.
- How it works:
- Upload your product image.
- Choose from various background styles.
- Adjust lighting and shadows for a realistic look.
Learn more about Assembo.ai and its features.
3. Keep Backgrounds Simple
A clean, white background is often the best choice for commercial photography product shots. It keeps the focus on the product.
- Why white backgrounds work:
- They make products look professional.
- Easy to edit and remove backgrounds if needed.
- Works well for e-commerce sites.
Explore more about white background photography.
4. Shoot from Multiple Angles
Showing a product from different angles helps customers understand its features better.
- Key angles to include:
- Front view for main listing images.
- Side and back views for detail.
- Close-ups of textures or special features.
Find more tips on product angles and composition.
5. Include Lifestyle Shots
Lifestyle shots show products in use, helping customers imagine owning them.
- Why lifestyle shots work:
- They create an emotional connection.
- Show scale and context.
- Great for social media marketing.
Check out examples of lifestyle product photography.
6. Master Product Retouching
Retouching can level up your commercial photography product shots, making them look polished.
- Key retouching steps:
- Remove dust and scratches.
- Adjust colors for accuracy.
- Enhance highlights and shadows.
Learn more about product retouching techniques.
7. Keep Styling Consistent
Consistent styling helps build a strong brand identity in commercial photography product shots.
- How to stay consistent:
- Use the same lighting for all products.
- Stick to a color scheme.
- Follow brand guidelines for props and backgrounds.
Explore tips for consistent product styling.
8. Use Props Wisely
Props can add context to commercial photography product shots but shouldn’t distract from the main item.
- Tips for using props:
- Keep them simple and relevant.
- Use neutral colors that don’t compete.
- Show scale without overwhelming the product.
Find more about using props in product photography.
9. Shoot in High Resolution
High-resolution images are key for commercial photography product shots, especially for print or zoom features.
- Why high resolution matters:
- Allows for cropping without quality loss.
- Looks professional on all platforms.
- Essential for large format printing.
Check out high-resolution photography tips.
10. Use Tethered Shooting
Tethered shooting lets you see images on a larger screen in real time, making adjustments easier.
- Benefits of tethered shooting:
- Immediate feedback on lighting and composition.
- Easier to spot focus issues.
- Saves time in post-production.
Learn more about tethered shooting setups.
Final Thoughts
Commercial photography product shots are key for businesses looking to attract customers. From lighting setups to post-processing, each step plays a role in creating professional images. No matter if you're shooting for e-commerce or print ads, these tips will help you level up your product photography. Start applying these techniques today to create stunning commercial photography product shots that sell.