Top 12 Brands with Great Marketing That You Can Learn From

Brands with great marketing are everywhere you look. These brands with great marketing have a special way of connecting with people. They create excitement and build loyalty that lasts for years. In this article, we will look at 12 brands with great marketing and what makes them so successful. These brands with great marketing all have unique approaches that work. We will dig in to their strategies and show you how they became brands with great marketing that people love and trust.

1. Apple: The Master of Product Marketing

Apple stands as one of the most recognized brands with great marketing in the world. They create desire for products people did not know they needed. Apple controls its message better than any company on earth.

• Key marketing strategies:
  1. They avoid focus groups and trust their own vision.
  2. Their product launches create massive excitement.
  3. They maintain a premium brand image across all touchpoints.
  4. Their retail stores offer unique customer experiences.

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Learn more about Apple's marketing approach.

2. Nike: Building a Sports Empire

Nike started as a sneaker company and became a global sports giant. Their "Just Do It" slogan is known worldwide. Nike sponsors top athletes and creates emotional connections with customers.

• Why their marketing works:
  1. They focus on inspiration and empowerment.
  2. Their swoosh logo is instantly recognizable.
  3. They partner with athletes who represent their values.
  4. Their ads tell stories that resonate with people.

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See how Nike built its brand.

3. Coca-Cola: Creating Shareable Moments

Coca-Cola's "Share a Coke" campaign was a massive success. They printed popular names on bottles and cans. This simple idea got people sharing their Cokes on social media.

• What made it work:
  1. Personalization made people feel special.
  2. It encouraged social sharing and user content.
  3. The campaign had emotional appeal.
  4. It was fun and interactive for customers.

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Read about Coca-Cola's successful campaign.

4. GoPro: User-Generated Content Power

GoPro built its brand around user content. People share exciting videos shot with their cameras. This approach gives GoPro endless free marketing material.

• Their content strategy:
  1. They feature customer videos on their channels.
  2. They host competitions to encourage more content.
  3. Their marketing shows the product in real use.
  4. They build a community of brand advocates.

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Discover GoPro's content approach.

5. Red Bull: Content Beyond the Product

Red Bull sells energy drinks but markets adventure. They sponsor extreme sports and create exciting content. Their Stratos space jump event cost $30 million but boosted sales by $500 million.

• How they market:
  1. They create their own media content.
  2. They sponsor thrilling events and sports.
  3. Their YouTube channel has millions of subscribers.
  4. They connect their brand to an active lifestyle.

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Learn about Red Bull's marketing strategy.

6. IKEA: Smart Local Marketing

IKEA adapts its marketing to local cultures. In Malaysia, they used wordplay with the local Hokkien dialect. Their IKEA Place app lets people visualize furniture in their homes.

• Their local approach:
  1. They study local cultures and languages.
  2. They create campaigns that feel local and personal.
  3. Their app uses augmented reality technology.
  4. They provide practical home solutions.

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See IKEA's local marketing examples.

7. Oreo: Quick and Creative Content

Oreo is famous for its fast responses to trends. Their "Dunk in the Dark" tweet during a Super Bowl blackout went viral. They combine humor with timely content.

• Their content strengths:
  1. They jump on trends quickly.
  2. Their content is fun and shareable.
  3. They support social causes like LGBTQ rights.
  4. They create emotional connections through nostalgia.

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Read about Oreo's creative campaigns.

8. Use Assembo.ai to Create Custom Backgrounds

Assembo.ai helps brands create professional product photos. You can upload your product and see it in different settings. This tool is perfect for testing marketing visuals before shooting.

• How it helps marketing:
  1. Test product photos in various backgrounds.
  2. Create consistent brand imagery.
  3. Save time and money on photo shoots.
  4. Experiment with different visual styles.

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Try Assembo.ai for your product photos.

9. Dove: Marketing with Meaning

Dove focuses on real beauty and self-esteem. Their campaigns address important social issues. This approach builds trust and emotional connections with customers.

• Their marketing philosophy:
  1. They promote authentic beauty standards.
  2. Their campaigns have social messages.
  3. They use real people in their advertising.
  4. They create content that educates and inspires.

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Learn about Dove's campaign approach.

10. Lego: Building a Creative Community

Lego turned customers into a creative community. Their Lego Ideas platform lets fans submit set designs. Winning ideas become real products, with creators getting royalties.

• Community building strategies:
  1. They involve customers in product creation.
  2. They create content beyond just products.
  3. Their movies and games expand the brand.
  4. They appeal to both kids and adults.

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See how Lego builds community.

11. Spotify: Personalization at Scale

Spotify uses data to create personal experiences. Their annual Wrapped campaign shows users their listening history. This personalized content gets shared widely on social media.

• Data-driven marketing:
  1. They use listening data to create personal stories.
  2. Their campaigns are highly shareable.
  3. They make data fun and interesting.
  4. They build emotional connections through music.

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Read about Spotify's data marketing.

12. Airbnb: Storytelling and Experiences

Airbnb markets experiences, not just rentals. During the pandemic, they used user content to show hope and connection. Their marketing focuses on stories and human experiences.

• Experience-based marketing:
  1. They highlight unique travel stories.
  2. Their content focuses on human connection.
  3. They use real customer photos and stories.
  4. They market the experience, not just the product.

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Learn about Airbnb's storytelling approach.

Final Thoughts

These brands with great marketing show us that successful marketing is about connection. They understand their customers and create experiences that matter. No matter if you're a small business or a large company, you can learn from these brands with great marketing. The key is to be authentic, creative, and customer-focused. Start applying these ideas to your own marketing efforts today.

See Also

• More companies with great marketing strategies
• Content marketing campaign examples
• Local marketing campaign ideas
• Brands that succeeded with content marketing