Brands with good social media know how to capture attention and build lasting connections. These brands stand out by using creative content, humor, and real engagement to make their mark. No matter if you're a small business or a global brand, studying these examples can help you level up your social media game. In this article, we’ll dig in to the top 12 brands with good social media, highlighting what makes their strategies work and how you can apply these lessons to your own brand.
1. Nike: Empowerment Through Storytelling
Nike is one of the top brands with good social media, known for its inspiring content. Instead of just promoting products, Nike focuses on the athletes and everyday people who wear them.
- Key strategies:
- Uses powerful storytelling to connect emotionally.
- Features both professional athletes and everyday fitness enthusiasts.
- Encourages user-generated content with hashtags like #JustDoIt.
For more insights, check out Nike’s social media approach.
2. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai is a great tool for brands with good social media to visualize their content in different settings. Upload your product images and see them in various backgrounds instantly.
- How it works:
- Upload your product or brand image.
- Choose from a library of backgrounds.
- Generate professional-looking visuals in seconds.
Learn more about Assembo.ai and its features.
3. Wendy’s: Master of Sass and Humor
Wendy’s Twitter account is legendary for its witty comebacks and playful roasts. This fast-food chain has turned social media into a comedy show, making it one of the brands with good social media.
- Why it works:
- Uses humor to stand out from competitors.
- Engages in real-time conversations with followers.
- Creates viral moments with bold tweets.
See more of Wendy’s Twitter brilliance.
4. GoPro: Thrilling User-Generated Content
GoPro excels as one of the brands with good social media by showcasing jaw-dropping user-generated content. Their strategy revolves around adventure and authenticity.
- Key tactics:
- Shares stunning videos from customers.
- Runs contests like "Photo of the Day."
- Focuses on visual platforms like Instagram and TikTok.
Explore GoPro’s social media success.
5. Duolingo: The Chaotic Owl
Duolingo’s TikTok account, led by its mascot Duo the owl, is a masterclass in viral content. This brand stands out among brands with good social media by embracing randomness and humor.
- What makes it work:
- Uses trending sounds and memes.
- Engages with followers in a playful way.
- Makes language learning fun and relatable.
Check out Duolingo’s TikTok presence.
6. Airbnb: Dreamy Travel Inspiration
Airbnb is one of the brands with good social media that excels at visual storytelling. Their Instagram feed is a mix of stunning rentals and travel inspiration.
- Key elements:
- Highlights unique stays and destinations.
- Uses high-quality visuals and user-generated content.
- Creates themed campaigns like #AirbnbExperiences.
See more of Airbnb’s Instagram magic.
7. Netflix: Meme King of Social Media
Netflix is among the brands with good social media that know how to ride the meme wave. Their accounts are filled with witty posts about their shows and pop culture.
- Why it’s successful:
- Creates memes using scenes from their shows.
- Engages in trending conversations.
- Uses humor to promote new releases.
Explore Netflix’s meme game.
8. Glossier: Beauty Through Community
Glossier has built a loyal following by focusing on real people and user-generated content. This beauty brand is a standout among brands with good social media for its authentic approach.
- Key strategies:
- Features customer photos and reviews.
- Builds a sense of community with hashtags like #GlossierGirl.
- Uses social media to launch products and gather feedback.
Learn more about Glossier’s social media.
9. Chipotle: TikTok Trendsetter
Chipotle is one of the brands with good social media that mastered TikTok early. Their challenges and memes have gone viral multiple times.
- What works:
- Creates fun challenges like #GuacDance.
- Uses humor in responses to customer complaints.
- Adapts content to fit each platform’s vibe.
See Chipotle’s TikTok success.
10. Dove: Real Beauty, Real Stories
Dove’s social media stands out by focusing on real people and empowering messages. This brand is a leader among brands with good social media for its meaningful content.
- Key tactics:
- Shares stories of real women.
- Promotes body positivity and self-esteem.
- Uses campaigns like #RealBeauty to spark conversations.
Explore Dove’s impactful campaigns.
11. National Geographic: Visual Storytelling at Its Best
National Geographic is one of the brands with good social media that thrives on breathtaking visuals. Their Instagram is a window to the world’s wonders.
- Why it’s successful:
- Shares stunning photography from around the globe.
- Uses captions to educate and inspire.
- Engages followers with interactive stories and polls.
Check out National Geographic’s Instagram.
12. Starbucks: Celebrating Baristas and Community
Starbucks shines among brands with good social media by highlighting its employees and customers. Their content feels personal and inclusive.
- Key strategies:
- Features baristas and their stories.
- Uses seasonal campaigns like #PumpkinSpice.
- Engages with user-generated content and tags.
See more of Starbucks’ social media.
Final Thoughts
Brands with good social media understand their audience and create content that resonates. From Nike’s inspiring stories to Wendy’s hilarious tweets, these brands show how to build a strong online presence. No matter if you're just starting or looking to improve, these examples offer valuable lessons. Start experimenting with these strategies and see how they can work for your brand.