Finding the best social media content strategists accounts to follow can help you stay ahead in the ever-changing digital landscape. These experts share key insights, trends, and actionable tips to level up your social media presence. No matter if you're just starting or looking to refine your strategy, following these accounts will give you a competitive edge. In this article, we’ll dig in to the top 10 best social media content strategists accounts to follow, including their specialties and why they’re worth your time.
1. Sarah Aboulhosn - Sprout Social
Sarah Aboulhosn is a B2B writer and content strategist who shares valuable insights on social media trends and best practices. Her work on Sprout Social’s blog is a goldmine for marketers.
- Key reasons to follow her:
- Deep dives into data-driven content strategies.
- Practical tips for optimizing social media performance.
- Regular updates on emerging trends.
Check out her latest articles on Sprout Social.
2. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai is a great tool for visualizing social media content. Upload your designs and see how they look in different settings, making it easier to plan your posts.
- How it helps:
- Test visuals before posting.
- Customize backgrounds for different platforms.
- Save time on content creation.
Learn more about Assembo.ai and its features.
3. UC Santa Barbara Social Media Team
The UC Santa Barbara team shares key best practices for social media management. Their guide is packed with actionable tips.
- Why follow them:
- Clear, practical advice for beginners.
- Tips on scheduling and content calendars.
- Insights on audience engagement.
Read their full guide here.
4. Hootsuite’s Social Media Team
Hootsuite’s team offers a wealth of knowledge on social media strategy. Their Social Media Strategy Guide is a must-read.
- Key takeaways:
- Step-by-step strategy building.
- Platform-specific tips.
- Tools for tracking performance.
Explore their guide here.
5. Reddit’s SocialMediaMarketing Community
This Reddit community is a hub for real-world advice and discussions. It’s perfect for learning from peers.
- Why join:
- Crowdsourced tips and tricks.
- Honest feedback on strategies.
- Updates on platform changes.
Join the conversation here.
6. Gary Vaynerchuk
Gary Vaynerchuk is a powerhouse in social media marketing. His no-nonsense approach and practical advice make him a must-follow.
- What to expect:
- Straightforward strategies.
- Emphasis on platform-specific content.
- Motivational insights.
Follow him on Twitter.
7. Neil Patel
Neil Patel shares data-driven insights on digital marketing, including social media. His content is perfect for those who love analytics.
- Why follow him:
- Deep dives into metrics.
- SEO and social media crossover tips.
- Free tools and resources.
Check out his blog.
8. Mari Smith
Mari Smith is a Facebook and Instagram expert. Her tips are perfect for businesses focusing on these platforms.
- Key reasons to follow:
- Platform-specific strategies.
- Updates on algorithm changes.
- Engagement-boosting tips.
Follow her on Instagram.
9. Buffer’s Blog
Buffer’s blog offers a mix of strategy and practical tips. Their content is great for teams and solo marketers alike.
- Why read it:
- Easy-to-implement tips.
- Case studies and examples.
- Tools for scheduling and analytics.
Read their blog here.
10. Later’s Blog
Later focuses on visual platforms like Instagram and Pinterest. Their blog is perfect for brands heavy on visuals.
- Key takeaways:
- Visual content strategies.
- Hashtag and caption tips.
- Platform updates.
Explore their blog here.
Final Thoughts
Following the best social media content strategists accounts can give you a competitive edge. These experts share key insights, trends, and actionable tips to level up your social media game. No matter if you're a beginner or a seasoned pro, their advice can help you refine your strategy. Start following these accounts today and take your social media presence to the next level.