What is ecommerce product photography?

It's all about taking clear, appealing photos that showcase your products online. You can do this yourself or use AI tools like Assembo.ai to generate professional-looking images.

How much does e-commerce product photography cost?

Hiring a human photographer can range from $500 to $10,000 per day, depending on your needs. Alternatively, AI tools like Assembo.ai offer unlimited photos for $20 to $50 per month.

How to take product photos for e-commerce?

Use your smartphone or camera with a tripod. Set up near a window for natural light, use a plain background, and take shots from multiple angles. Editing tools can help enhance the images. Or, try AI tools like Assembo.ai for quick, professional results.

How do I get product images for my ecommerce website?

You can obtain product images by asking your supplier for them, taking your own photos, hiring a professional photographer, or using AI tools like Assembo.ai to create them.

Do 75% of online shoppers rely on product photos to make purchasing decisions?

No, according to a study by Etsy, 90% of online shoppers consider product photos as a key factor in their purchasing decisions. Using AI tools like Assembo.ai to create high-quality product images can increase conversion rates by up to 250%.

Top 12 Best Companies Using Social Media

Lola Lin

August 20, 2025

5 min read

Finding the best companies using social media can help you learn what works. The best companies using social media know how to connect with people. The best companies using social media create content that people want to see. The best companies using social media build strong relationships with their customers. The best companies using social media use different platforms in smart ways. In this article, we will look at twelve of the best companies using social media and what makes them so good at it.

Social media marketing strategy

1. GoPro: User-Generated Content Mastery

GoPro stands out as one of the best companies using social media because they let their customers do the talking. With over 16 million Instagram followers, they showcase amazing content created by users.

Key strategies:
1. They feature user-generated photos and videos that show the camera's quality
2. They run the GoPro Awards program that encourages submissions
3. They use different platforms for different purposes
4. They create a sense of community around adventure and action

Learn more about GoPro's social media approach.

Nike social media campaign

2. Use Assembo.ai to Create Custom Backgrounds

Assembo.ai helps companies create professional social media content quickly. This tool is perfect for businesses that want to level up their social media presence.

How it helps:
1. Create custom backgrounds for product photos
2. Generate professional-looking images without a photoshoot
3. Test different visual styles for social media posts
4. Save time and money on content creation

Discover how Assembo.ai works.

Nike social media strategy

3. Nike: Inspirational Storytelling

Nike shows why they're among the best companies using social media by focusing on inspiration rather than just products. They have over 93 million Instagram followers who engage with their content.

What makes them successful:
1. They feature athletes and stories instead of just products
2. They use consistent hashtags like #justdoit
3. They have separate Twitter accounts for customer service
4. They create emotional connections through storytelling

Read about Nike's social media success.

Spotify billboard campaign

4. Spotify: Creative Cross-Platform Campaigns

Spotify makes our list of best companies using social media with their innovative campaigns. Their "2018 Goals" campaign combined online and offline marketing perfectly.

Campaign elements:
1. They used witty billboards in public locations
2. They encouraged users to take selfies with the ads
3. Artists shared the content on their own social media
4. They created a cycle of online and offline engagement

See Spotify's creative approach.

Wayfair social media shopping

5. Wayfair: Social Commerce Excellence

Wayfair demonstrates why they're one of the best companies using social media by making shopping easy. Their Instagram account provides both inspiration and easy purchasing options.

Social commerce features:
1. "In This Photo" feature shows products in images
2. Direct links to product pages
3. Home decor tips and inspiration
4. Video content showing product features

Explore Wayfair's social media strategy.

Pop-Tarts Twitter account

6. Pop-Tarts: Humor and Personality

Pop-Tarts shows how humor can make a brand stand out among the best companies using social media. Their Twitter account is famous for its witty and sarcastic tone.

Why it works:
1. They sound like a person, not a corporation
2. They engage in trending conversations
3. They're not afraid to be funny and sarcastic
4. They connect with younger audiences effectively

Learn about Pop-Tarts' social media voice.

National Geographic photography

7. National Geographic: Visual Storytelling

National Geographic earns its place among the best companies using social media with stunning photography. They have over 122 million Instagram followers who love their visual content.

Content strategy:
1. Breathtaking original photography
2. User-generated content from their photo community
3. Educational and informative captions
4. Consistent quality across all platforms

See National Geographic's approach.

Starbucks social media engagement

8. Starbucks: Community Building

Starbucks proves they're one of the best companies using social media by building real community. They have millions of followers across all platforms who actively engage with their content.

Engagement tactics:
1. They respond to comments and messages personally
2. They use different platforms for different purposes
3. They create seasonal content that people anticipate
4. They feature user content regularly

Read about Starbucks' community approach.

Dove real beauty campaign

9. Dove: Purpose-Driven Marketing

Dove stands out among the best companies using social media by focusing on real issues. Their campaigns promote self-esteem and break beauty stereotypes.

Campaign focus:
1. Women empowerment messages
2. Real women instead of models
3. Encouraging genuine self-image sharing
4. Building brand loyalty through values

Learn about Dove's purpose-driven approach.

Wendy's Twitter roasts

10. Wendy's: Edgy and Memorable

Wendy's earns its spot among the best companies using social media with their bold approach. They became famous for roasting competitors and engaging in witty banter.

What makes them different:
1. Willingness to be controversial and edgy
2. Quick and clever responses to followers
3. Memorable campaigns that get shared widely
4. Understanding of internet culture and memes

See Wendy's social media style.

FTC disclosure requirements

11. Legal Compliance Best Practices

All the best companies using social media understand legal requirements. The FTC has specific rules about disclosures in social media marketing.

Important considerations:
1. Clear disclosure of sponsored content
2. Honest representation of products and services
3. Proper handling of user testimonials
4. Compliance with advertising truth standards

Understand FTC disclosure requirements.

Hootsuite social media management

12. Using Management Tools Effectively

The best companies using social media often use tools like Hootsuite. These platforms help manage multiple accounts and track performance.

Tool benefits:
1. Schedule posts across different platforms
2. Monitor engagement and responses
3. Analyze performance metrics
4. Manage team collaboration

Explore Hootsuite's features.

Final Thoughts

The best companies using social media share common traits that make them successful. They understand their audience, create valuable content, and engage authentically. No matter if you're a small business or large corporation, you can learn from these examples. The key is to be consistent, authentic, and focused on providing value to your audience. Start implementing these strategies today to improve your social media presence.