Understanding Amazon product photo requirements is a key step for any seller wanting to succeed on the platform. Your product photos are often the first thing a customer sees, and they can make or break a sale. Following the Amazon product photo requirements helps your listing look professional, builds trust with buyers, and keeps your products active in search results. Ignoring these Amazon product photo requirements can lead to suppressed listings and lost revenue. This guide will walk you through the top 10 Amazon product photo requirements you need to know for 2025.
1. Master the Main Image White Background Rule
The main image is your product's first impression. According to Amazon's strict rules, it must have a pure white background (RGB 255,255,255). No props, no text, no logos—just the product. This rule is one of the most important Amazon product photo requirements.
- Why a pure white background? It creates a clean, consistent look across search results. It helps your product stand out without distractions. As noted by Jungle Scout's analysis of Amazon image requirements, a confusing main image can cause customers to click away, losing you a sale.
- How to achieve it: You can use a professional lightbox or edit the background in post-production. The goal is a seamless white that makes the product pop.
For the official word, always check the Product image requirements help page in Seller Central.
2. Use Assembo.ai to Create Custom Backgrounds
While your main image needs a white background, your other images can be more creative. This is where a tool like Assembo.ai becomes useful. You can use it to generate custom backgrounds for your lifestyle shots or to ensure your main image has a perfect white background.
- Fix imperfect backgrounds: If your photo shoot didn't yield a perfect white, AI can help clean it up to meet Amazon's standards.
- Create lifestyle scenes: Generate realistic environments for your product. For example, place a coffee mug on a rustic wooden table or a book in a cozy living room.
- Maintain consistency: Easily create a set of images with a consistent style and background theme, which helps with brand recognition.
Using tools like Assembo.ai can save time and money on expensive photo shoots while still getting professional results.
3. Get the Image Size and Product Framing Right
Technical specs are a big part of Amazon product photo requirements. Your images must be high-resolution and the product must be framed correctly.
- Image dimensions: For the zoom function to work, your image should be at least 1000 pixels on the longest side. However, many experts recommend 1600 pixels or larger for the best clarity. The maximum size is 10,000 pixels.
- Product fills the frame: The product must fill at least 85% of the image area. This ensures the customer can see the details without unnecessary empty space.
- File format: Use JPEG for most images. TIFF, PNG, and GIF are also accepted, but JPEG offers a good balance of quality and file size.
As highlighted by PickFu's guide on Amazon image requirements, a 2000-pixel square image is often ideal for zooming.
4. Use Professional Lighting and Sharp Focus
Blurry or poorly lit photos look unprofessional and can cause customers to doubt your product's quality. Good lighting is a non-negotiable part of quality product photography.
- Use soft, even light: Harsh shadows can hide product details. A lightbox or softbox setup helps create diffused, flattering light. Natural light from a window can also work well if it's consistent and soft.
- Ensure sharp focus: The entire product should be in focus. Use a tripod to avoid camera shake and a smaller aperture (higher f-stop number) for a greater depth of field.
- Accurate color representation: The lighting should show the product's true colors. Shooting in RAW format gives you more flexibility to correct colors during editing.
Investing in a basic lighting kit can make a huge difference in the quality of your images, making them look more professional and trustworthy.
5. Show Multiple Angles and Use Cases
Customers can't hold your product, so you need to show it to them from every possible angle. Use all the image slots Amazon provides.
- Show different angles: Take photos from the front, back, sides, top, and bottom. For complex products, a 3D or 360-degree view can be very helpful.
- Include a scale shot: Show the product next to a common object (like a coin or a hand) so customers can understand its size.
- Demonstrate use: Lifestyle shots show the product in action. As Amazon suggests, additional images should show the product 'in use or in an environment.'
A comprehensive set of images answers customer questions before they even have to ask, which can reduce returns and increase conversion rates.
6. Create Informative Infographics
Infographics are images that combine text and graphics to highlight key features and benefits. They are perfect for your secondary image slots.
- Highlight key features: Use icons and short text to point out what makes your product special.
- List specifications: Include size charts, material information, or technical specs in a visual, easy-to-read format.
- Show benefits, not just features: Instead of 'stainless steel blade,' say 'stays sharp for precise cuts.' This helps the customer understand the value.
Jungle Scout notes that infographics are a great way to keep customers informed and interested, providing important information that can help them decide to buy.
7. Invest in Quality Lifestyle Photos
Lifestyle photos help customers imagine themselves using your product. They build an emotional connection and provide context.
- Show the product in its environment: A kitchen gadget should be shown in a kitchen. A camping lantern should be shown on a campsite.
- Use models when appropriate: For apparel or wearable items, it's almost required to show the item on a person. For other products, hands using the product can make it feel more real.
- Keep it authentic: The scene should look natural and relatable. Overly staged or stock-looking photos can feel less genuine.
According to Amazon's selling blog, product styling that conveys emotion helps customers get an idea of what your brand is like, making lifestyle shots a key part of your visual story.
8. Optimize Images for Mobile Shoppers
A huge portion of Amazon shopping happens on phones. Your images must look good on a small screen.
- Text must be readable: Any text in your infographics should be large and clear enough to read without zooming in.
- Simple compositions: Busy images with too many elements can look cluttered on a mobile device. Keep your compositions clean and focused.
- The main image is key: On mobile, the main image is even more prominent. Make sure it is eye-catching and clearly shows the product.
With millions of mobile users, optimizing for mobile is no longer optional. Since bullet points are often hidden, your images must carry the weight of informing the customer.
9. Use Comparison Charts and Size Guides
Help customers choose your product by showing how it compares to others or providing clear sizing information.
- Highlight your advantages: Create a simple chart that shows your product's features versus a generic competitor. Never call out a specific brand by name.
- Provide accurate size guides: For clothing, shoes, or any size-based product, a visual size chart is incredibly helpful and can reduce return rates.
- Show assembly or setup: If your product requires assembly, use an image to show the steps or the final setup. This manages customer expectations.
A dramatic side-by-side comparison can be a powerful way to show a product's benefits, sometimes alerting the customer to a problem they didn't know they had.
10. Know When to Hire a Professional
While it's possible to take your own photos, the competition on Amazon is fierce. For many sellers, hiring a professional is a smart investment.
- You lack the equipment or skills: A professional will have high-end cameras, lighting, and editing software to make your product look its best.
- It saves you time: Product photography is time-consuming. Outsourcing it lets you focus on other parts of your business.
- Expected cost: You can expect to pay anywhere from $200 to $500 for a full set of professional images, including a main image and several secondary shots.
As Jungle Scout advises, the days of DIY product photography on Amazon are largely over. To remain competitive, your images need to be polished, and a professional can deliver that.
Final Thoughts
Following these Amazon product photo requirements is not just about avoiding trouble with Amazon; it's about giving your products the best chance to sell. High-quality, compliant images build customer trust, clearly communicate your product's value, and can significantly increase your conversion rate. Review your current listings against these rules, and make a plan to update any images that don't measure up. A small investment in your product photography can lead to a big return in sales.