3D product shots are changing how we showcase products online. These shots give customers a full view of your items, making them more likely to buy. No matter if you're selling jewelry or furniture, 3D product shots can level up your online store. In this guide, we'll dig in to 10 key ways to create stunning 3D product shots, including equipment options, software tools, and creative techniques.
1. Use Multi-Camera Rigs for Fast Capture
Professional 3D product shots often require multiple angles. Systems like Ortery's 3D PhotoArm Series use up to 10 synchronized cameras to capture every detail quickly.
- Key benefits:
- Captures all angles in one rotation
- Saves time with automated shooting
- Creates consistent lighting across all shots
For small items like jewelry, the 3D Rail system offers precise positioning.
2. Use Assembo.ai to Create Custom Backgrounds
Assembo.ai makes it easy to generate professional 3D product shots without expensive equipment. Upload your product image and transform it into various 3D views.
- How it helps:
- No need for physical photography setups
- Create unlimited background variations
- Adjust lighting and angles digitally
This is perfect for testing different looks before finalizing your product images.
3. Invest in a Quality Turntable System
A good turntable is key for smooth 3D product shots. The NOXON turntable offers precise rotation control for perfect 360-degree images.
- What to look for:
- Smooth, consistent rotation
- Weight capacity for your products
- Quiet operation for video shoots
Pair it with good lighting for best results.
4. Try WebRotate 360 for Interactive Views
WebRotate 360 makes it easy to turn your photos into interactive 3D product shots. Their software works with most ecommerce platforms.
- Features include:
- Simple image stitching
- Custom viewer skins
- Social media sharing options
Their PixRiot service offers free hosting for your 360 product spins.
5. Explore Adobe's 3D Design Tools
Adobe offers powerful tools for creating 3D product shots without physical products. Their webinar on 3D product visualization shows how to use these tools.
- Advantages:
- Create shots before products exist
- Easy to update colors/materials
- Integrates with other Adobe apps
Great for prototyping and marketing campaigns.
6. Learn From Professional 3D Artists
Brian Rodgers Jr.'s guitar amplifier case study shows how 3D product shots can create exciting marketing images.
- Key takeaways:
- Pay attention to material details
- Create complete environments
- Use consistent lighting
This approach works well for high-end product presentations.
7. Try CSS 3D Effects for Simple Products
For basic 3D product shots, CSS transforms can create interactive views without complex software.
- Best for:
- Box-shaped products
- Simple color schemes
- Web-based displays
Not as realistic as photography but works for some applications.
8. Consider All-in-One Solutions Like OPM
The Office Photo Machine combines camera, lighting and turntable in one unit for easy 3D product shots.
- Why it's useful:
- Self-contained system
- Automated workflows
- Consistent results
Great for businesses needing to photograph many products quickly.
9. Integrate With 3D Modeling Software
Tools like WebRotate's Blender plugin let you turn 3D models into interactive product shots.
- Workflow benefits:
- Use existing 3D assets
- Create exploded views
- Show internal features
Perfect for technical products needing detailed views.
10. Choose the Right Size Equipment
Ortery offers different 3D photography systems for various product sizes, from jewelry to furniture.
- Size considerations:
- Measure your largest product
- Allow space for lighting
- Consider future needs
Getting the right setup saves time and improves quality.
Final Thoughts
3D product shots give customers a better understanding of your products, leading to more sales. From professional photography setups to AI tools like Assembo.ai, there are options for every budget and skill level. Start with simple solutions and grow your capabilities as needed. The investment in good 3D product shots pays off through higher conversion rates and fewer returns.