Top 10 Ideas for 360 Degree Product Shots

Lola Lin

Lola Lin

July 14, 2025

5 min read

360 degree product shots have become a key tool for eCommerce businesses. These interactive visuals let customers explore products from every angle, just like they would in a physical store. No matter if you're selling electronics, fashion, or home goods, 360 degree product shots can level up your online store. In this article, we'll dig in to the top 10 ideas for 360 degree product shots, including setup tips, equipment options, and how to create them efficiently.

Basic 360 product spin setup

1. Simple 360 Product Spins

The most basic type of 360 degree product shots involves rotating the product on a turntable and capturing images at regular intervals. This creates a smooth rotation effect when viewed online.

  • Key steps:
    1. Place product on a motorized turntable.
    2. Set camera on a stable tripod.
    3. Capture images every 10 degrees (36 images total).
    4. Use software to stitch images together.

For more details, check out this guide to 360 product photography basics.

Use Assembo.ai for 360 product shots

2. Use Assembo.ai to Create Custom Backgrounds

Assembo.ai makes it easy to create professional 360 degree product shots with custom backgrounds. The AI-powered tool helps visualize products in different settings.

  • How it works:
    1. Upload your product images.
    2. Choose from various background options.
    3. Generate realistic product scenes instantly.
    4. Download ready-to-use 360 spins.

Learn more about Assembo.ai's product photography tools.

Interactive 360 product viewer

3. Interactive 360 Product Viewers

Interactive viewers let customers control the rotation of 360 degree product shots. This creates a more exciting shopping experience.

  • Key features:
    1. Drag-to-rotate functionality.
    2. Zoom capabilities for detail viewing.
    3. Works on mobile and desktop.
    4. Easy integration with eCommerce platforms.

Explore WebRotate 360's interactive viewer solutions.

Multi-row 3D product spin

4. Multi-Row 3D Product Spins

For products that need to be seen from top to bottom, multi-row 360 degree product shots provide complete views.

  • How it's done:
    1. Capture images at multiple elevations.
    2. Typically 3-5 rows of images.
    3. Stitch together for full 3D effect.
    4. Requires specialized equipment.

Learn more about multi-row 360 photography.

Professional 360 photography turntable

5. Professional Turntable Setups

Quality 360 degree product shots start with the right turntable. Professional setups ensure smooth, consistent rotations.

  • What to look for:
    1. Motorized rotation with precise control.
    2. Sturdy construction for heavy products.
    3. Transparent options for white backgrounds.
    4. Software integration for automation.

Check out Ortery's professional turntables.

Automated 360 photography system

6. Automated 360 Photography Systems

For high-volume production, automated systems streamline the creation of 360 degree product shots.

  • Key benefits:
    1. Consistent lighting and angles.
    2. Fast capture of multiple products.
    3. Integrated post-processing.
    4. Reduced need for photography skills.

See PhotoRobot's automated solutions.

360 product photography lighting setup

7. Lighting Techniques for 360 Shots

Proper lighting is key for professional-looking 360 degree product shots. The right setup eliminates shadows and highlights product details.

  • Lighting tips:
    1. Use diffused light sources.
    2. Maintain consistent lighting from all angles.
    3. Consider light tents for small products.
    4. Adjust for different materials (metal, glass, etc.).

More lighting tips at VisualSKUs' photography guide.

360 product photography software

8. 360 Photography Software Solutions

Specialized software makes it easy to create and publish 360 degree product shots without coding knowledge.

  • Software features:
    1. Image stitching and optimization.
    2. Custom viewer skins.
    3. eCommerce platform integration.
    4. Cloud hosting options.

Explore WebRotate 360's software solutions.

360 jewelry photography

9. 360 Photography for Jewelry

Jewelry benefits greatly from 360 degree product shots, showing intricate details from all angles.

  • Special considerations:
    1. Use macro lenses for small details.
    2. Highlight gemstone sparkle with lighting.
    3. Consider rotating displays for hanging items.
    4. Show scale with comparison objects.

Learn more about jewelry photography techniques.

360 photography for large products

10. 360 Shots for Large Products

Photographing large items like furniture requires special approaches for 360 degree product shots.

  • Techniques for big items:
    1. Use heavy-duty turntables.
    2. Consider moving the camera instead of product.
    3. Use wide-angle lenses carefully.
    4. Ensure even lighting across large surfaces.

See Ortery's large product solutions.

Final Thoughts

360 degree product shots offer an exciting way to showcase your products online. From simple spins to advanced 3D views, these techniques help customers understand your products better. No matter if you're just starting or looking to level up your existing photography, there's a 360 solution that fits your needs. Start experimenting with these ideas today to create product visuals that stand out and drive sales.

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