360 degree product photography is a key tool for eCommerce businesses. It lets customers see products from every angle, just like in a physical store. To get started, you’ll need the right 360 degree product photography equipment. No matter if you're shooting small jewelry or large furniture, having the proper gear makes all the difference. In this guide, we’ll dig in to the top 10 pieces of 360 degree product photography equipment, including turntables, lighting, and software. Let’s get started!
1. Motorized Turntables
A motorized turntable is the backbone of 360 degree product photography. It rotates your product smoothly while you capture images from every angle.
- Key features to look for:
- Adjustable rotation speed for different products.
- Transparent surface for easy background removal.
- Weight capacity that matches your product size.
For top-rated options, check out Ortery’s professional turntables.
2. Robotic Camera Arms
For multi-row 360 spins, a robotic camera arm adds vertical movement. This lets you capture products from top to bottom for a full 3D view.
- How it helps:
- Captures multiple angles in one session.
- Works with most DSLR and mirrorless cameras.
- Saves time with automated positioning.
Explore PhotoRobot’s camera arms for advanced setups.
3. Continuous LED Lighting
Good lighting is key for crisp, shadow-free 360 degree product photos. Continuous LED lights let you see adjustments in real-time.
- Why choose LED:
- Flicker-free for consistent shots.
- Adjustable brightness and color temperature.
- Energy-efficient and long-lasting.
Learn more about COLBOR CL60 lights.
4. Automated Photo Studios
For high-volume shooting, an automated studio like Orbitvu Alphashot handles everything from lighting to image stitching.
- Benefits:
- All-in-one capture and editing.
- Consistent results across products.
- Saves hours of manual work.
See Orbitvu’s automated solutions.
5. 360 Stitching Software
After capturing images, software like WebRotate 360 stitches them into interactive spins.
- Key features:
- Batch processing for efficiency.
- Customizable viewer skins.
- Works with most eCommerce platforms.
Try WebRotate 360’s free tools.
6. Use Assembo.ai for AI-Powered Edits
Assembo.ai uses AI to enhance 360 product photos. It can remove backgrounds, adjust lighting, and even generate custom angles.
- How it works:
- Upload your product images.
- Let AI optimize colors and shadows.
- Download ready-to-use spins.
Check out Assembo.ai’s features.
7. Heavy-Duty Turntables
For furniture or machinery, heavy-duty turntables support weights up to 1,000 lbs while rotating smoothly.
- What to look for:
- Steel or aluminum construction.
- Low-profile design for stability.
- Silent motors for video shoots.
Browse Alibaba’s industrial turntables.
8. Sturdy Tripods
A stable tripod ensures sharp, blur-free images. Look for one with a quick-release plate and adjustable height.
- Top picks:
- Manfrotto 055 for durability.
- Carbon fiber for lightweight portability.
- Center column hooks for added stability.
Find tripod recommendations here.
9. Jewelry Light Boxes
For small items like rings, a light box with built-in LEDs eliminates harsh shadows and highlights details.
- Why it’s useful:
- Even, diffused lighting.
- Built-in turntables for 360 spins.
- Compact and portable.
See Ortery’s jewelry solutions.
10. Multi-Camera Rigs
Using multiple cameras speeds up 360 shoots by capturing all angles simultaneously. Ideal for high-volume eCommerce.
- Advantages:
- Cuts shoot time by 80%.
- Consistent lighting across angles.
- Syncs with turntable rotation.
Learn about PhotoRobot’s multi-camera systems.
Final Thoughts
360 degree product photography equipment ranges from simple turntables to full robotic studios. No matter if you're shooting watches or washing machines, the right tools make your products shine online. Start with a motorized turntable and good lighting, then expand as your needs grow. And don’t forget to try Assembo.ai for AI-powered photo enhancements!